In case you missed it, New York Times columnist Tom Friedman wrote an excellent column last week entitled "From Texas to Tel Aviv." Friedman discusses Better Place and its founder, Shai Agassi, who he describes as a cross between Henry Ford and Yitzhak Rabin.
My favorite line: "Agassi is a passionate salesman for his vision. He could sell camels to Saudi Arabia."
For Shai's reaction to the column, and the back story on his relationship with Tom Friedman, check out his blog, "The Long Tailpipe."
A good friend of mine, Ben Grossman, has more to say about the column at his Sustainable Ink blog. Ben is the Director of the Green Marketing and Sustainability Practice at Grossman Marketing Group, based in Boston. If you are interested in green marketing strategies, Ben is a great resource.
It is also worth taking a look at a recent article in Ha'aretz, entitled "Beyond the Age of Oil", by Sarah Kass of the Avi Chai Foundation. Kass writes about what the transition away from oil will mean for Israel, the Middle East, and the rest of the world.