Wednesday, March 12, 2008

Project Better Place appoints Israel CEO, declares Israel as primary R&D center

Project Better Place, in a new press release, named Major General Moshe Kaplinsky as CEO of Better Place Israel, where he will lead the worlds first build out of an electric recharge grid network infrastructure for electric vehicles. Better Place also established Tel Aviv as its primary research and development center to help develop the technology roadmap for mass deployment of electric vehicles.

I am thrilled that Moshe Kaplinsky has accepted the position as CEO of Better Place Israel, said Shai Agassi, CEO, Better Place. Im equally thrilled that Israel will be our primary base for technology innovation due to its engineering prowess. I see enormous strength in our ability to work across borders and tap into great talent pools in the US, Israel and elsewhere as we expand our global footprint. This group will architect the blueprint for others to follow.

As part of the news, Better Place also named three partners:

  • strategic design firm NewDealDesign of San Francisco will develop the industrial design for the charging stations and other consumer touch points for the grid; and
  • Israel-based Aran Research and Development Ltd. and Nekuda DM Ltd. will develop and install the electric vehicle recharging stations in Israel.

With the partners announced today, we will be sharply focused on executing against the vision set forth in January to move Israel off of oil within ten years, said Kaplinsky. This is the first step toward implementation of our operational plan for Better Place Israel.

In January, Better Place announced a Memorandum of Understanding (MOU) with Renault-Nissan to build the world's first Electric Recharge Grid Operator (ERGO) model for clean transportation in Israel

Before joining Better Place Israel, Kaplinsky most recently served as deputy chief of staff of the Israeli Defense Forces (IDF). Kaplinsky is a graduate of the advanced field officers course in the United States, has a Bachelor's degree in Economics and Business from Bar Ilan University and a Master's of Business Administration degree with honors from Tel Aviv University. He will report to Agassi.

Better Place Israel is a wholly-owned subsidiary of Project Better Place.